And the “Wirkin”—the replica of the illustrious Hermès Birkin bag—is perhaps the most popular of Walmart’s designer offerings. The $78 look-alike of the luxury purse—that retails from $10,000 to $40,000 for a new bag, or up to more than $300,000 on resale—is all over social media.

The leather bag, called the "Wirkin," is a budget-friendly alternative to the Hermès Birkin, which start at around $10,000.