Trelstad, Brian, Nien-hê Hsieh, Michael Norris, and Susan Pinckney. "Patagonia: 'Earth Is Now Our Only Shareholder'." Harvard Business School Case 323-057, March 2023. (Revised September 2023.) ...
Patagonia has been vocal in pushing back against Trump. It has some tips for other brands that want to do the same.