As the corporation strategized the best way to connect with younger consumers, Hugo Boss decided to go all in on sports. "We love the narrative of sports," Kokni said. "The power of sports ...
The case of Walker and Hugo Boss is a reflection of a broader trend in sports marketing where athletes are increasingly seen as marketable personalities off the field. The endorsement deals typically ...
The soccer legend appeared in the new Hugo Boss campaign on Jan. 30, marking his return to bodywear after 10 years Samir Hussein/WireImage; Mert and Marcus/Hugo Boss David Beckham's underwear ...
Hugo Boss forecast annual sales of 4.2 billion to 4.4 billion euros ($4.57 billion to $4.79 billion), equivalent to between a 2% fall and a 2% rise, following 3% growth to 4.3 billion euros in 2024.
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