The Hugo Boss deal comes on the heels of Beckham's new eyewear deal with Safilo. As reported, Safilo has forged a "perpetual license agreement" with Authentic for Eyewear by David Beckham.

Its products include children's wear, sportswear, shoes, leather accessories, fragrances, watches, and eyewear. It markets and distributes under the following brands: BOSS, HUGO, and HUGO BOSS.