Guess Jeans is fashioning a more personalized mobile shopping experience with its new commerce application, allowing users first access to collections and customized style recommendations.

However, his biggest endeavor to date, as chief new business development officer, is unveiling a new label called Guess Jeans, which incorporates brand elements from the 1980s with modern styles.

Deciding which baggy jeans will fit you best can be a bit daunting, so we've taken the guess work out of the equation ... else has to know," says associate style editor Gabrielle Chase in our ...