However, his biggest endeavor to date, as chief new business development officer, is unveiling a new label called Guess Jeans, which incorporates brand elements from the 1980s with modern styles.

The offer came from an affiliate of WHP Global, which last year partnered with the denim brand to buy Rag & Bone.

Guess Jeans, the Gen Z-oriented denim lifestyle brand launched last year, is widening its global footprint. This week Guess Inc., which operates the Guess brand in India under its subsidiary ...