Yesterday, on March 13, 2025, Demna Gvasalia, former creative director of Balenciaga, officially stepped into his new role at Gucci, succeeding Sabato De Sarno

Gucci announced Thursday that the Balenciaga artistic director Demna will take over the creative direction of the Italian luxury fashion house, starting in July. Gucci and its French parent Kering said in a statement that Demna “has redefined modern luxury, earning global recognition and cementing his authority on the industry.’’

The Georgian creative will wrap up his tenure at Balenciaga with a couture show on July 9. His successor has yet to be named.