This is GTA 6’s plan to stand out before its release
A marketing strategy focused on the highly anticipated Grand Theft Auto VI that works for Take-Two, its distributor.
GTA 6 boss reveals why the game has no release date yet
Video game company Take-Two confirmed to fans that GTA 6 was coming all the way back in December 2023, and 15 months on we ...
GTA 6's release date is still secret because Take-Two boss wants to "maintain the anticipation and excitement"
Take-Two Interactive boss Strauss Zelnick has revealed why the publisher is keeping Rockstar's Grand Theft Auto 6's release ...
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GTA 6 Building Anticipation by Holding Back Marketing Until Closer to PS5 Release
Asked about why the developer is being so coy in an interview with Bloomberg, Take-Two boss Strauss Zelnick implied that it’s ...
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Take-Two CEO explained why we've been waiting almost 16 months for new GTA 6 trailer. He said when we can expect it
Take-Two's CEO believes that marketing works better when done relatively close to the release window. This may suggest when ...
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Take-Two CEO responds to biggest question in gaming: when will GTA 6 release
Take-Two CEO Strauss Zelnick has been directly asked about the secrecy surrounding the release date for Grand Theft Auto VI, ...
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When does GTA 6 come out? Plus, what we know about price and pre-orders
Fans of the Grand Theft Auto video game series have been waiting 13 years for the newest installment. Here's when GTA 6 is ...
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GTA 6 release date window, trailers, and latest Rockstar Games news
March 28, 2025: We checked for the latest GTA 6 news, including renewed speculation around the trailer 2 release date. When is GTA 6 coming out? Given how many years it takes to create open ...
Big Publishers And Studios Are Scrambling To Avoid GTA 6's Launch
Another exec at a big game company told the outlet that it’s “tough out there,” even without GTA 6 around. “It’s immensely ...