Grey Goose has a reputation as a higher-end vodka, though it’s still a staple at almost every bar. Made in France using soft ...

you’ve never heard of Grey Goose, here’s the low-down. France’s ultra-premium vodka is made from just two ingredients: natural spring water and single-origin wheat grown in limestone soil in ...

Emphasizing vodka’s purity – the very element once regarded as bland – can be reframed as a health-conscious selling point.