Marshall, Paul W., Thomas R. Eisenmann, Shikhar Ghosh, and Lauren Barley. "Keurig and Green Mountain Coffee Roasters." Harvard Business School Case 812-101, December 2011.

The colors match the green espresso ... was previously a store that roasted international, organic fair trade coffee beans for customers to take home. Inside Fair Mountain Coffee Roasters in ...

Counter Culture does organic ... specialty coffee was barely part of the conversation, and only a handful of roasters sourced ...