Although it will take some getting used to, the new data model could not have come at a better time, considering the nature of today's digital age. The newest version of Google Analytics promises to ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced ...

Google Analytics' is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking ...

Google Analytics’ new customization features empower businesses to create a reporting structure that fits their needs, improving efficiency and data accessibility.