Branding is an important part of packaging design because it is a really good way to bring a variety of products together whilst also making the design recognisable to the consumer. Good packaging ...

Now that we've established how important packaging is let's dig deeper into the art and science of packaging design. Good packaging isn't just about looking pretty—it's functional too. A well-designed ...

The FDA’s new rules for ‘healthy’ labels force design best practices The FDA’s new rules for ‘healthy’ labels make packaging claims easier to trust. Now add public education ...

Food packaging design is not only about protecting and preserving the product, but also about creating a memorable sensory experience for the consumer. How can you test and evaluate your food ...

Lidl will be removing all packaging designs deemed attractive to children from its least healthy own-brand products. With the ...

This recognition helps create awareness for the crucial role of good packaging design in addressing global challenges. The A' Packaging Design Award represents a significant platform for ...

Packaging designs deemed attractive to children will be removed from Lidl’s least healthy own-brand products in the next six ...

Designer Brittney Wheeler is behind the creative packaging and merch of your fave food and drink heavyweights like Four Pillars Gin, Lune and Baker Bleu, plus high-end brands like P Johnson. She talks ...