Business Insider6y
I name brands and companies for a living — here's what it takes to succeed as a 'professional namer'
Brand names for companies and products are ... better at coming up with bad names than they are at coming up with good names." Once you come up with some bad names, identify what makes them ...
Entrepreneur8y
brand name
When it comes to branding your product or service that is about to be launched in the market, the first crucial step is to give it the right name – something that will be iconic, will have great ...
Medscape23y
Naming, Labeling, and Packaging of Pharmaceuticals
No firm wants to get close to approval without a well-established brand name. A good brand name is important to marketing success in the highly competitive pharmaceutical business. Drug companies ...
Hosted on MSN1mon
Shoppers are buying store brands at Costco and Nordstrom — which can be just as good as big-name brands
For many shoppers, one response to inflation has been buying more store-brand items to save money instead of choosing big-name brands produced ... they're every bit as good as those national ...