As a grooming editor who has tried dozens and dozens of razors, it’s pretty hard to impress me when it comes to these classic shavers, which is what makes the Gillette Labs Heated Razor so ...

Gillette intends its new little friend to be a replacement for your Fusion or ProGlide. In other words, it’s intended to be the default razor for most men who shave with a razor rather than an e ...

Achieving a knick-free shave on someone else is no easy feat, so to lighten the load many caregivers bare, Gillette developed the world's first razor for safely shaving loved ones who require ...

A cause-related communication platform allowed male grooming brand Gillette to boost brand equity by taking a stand beyond shaving in India. We’re long-term subscribers to WARC and it’s a tool we use ...

Procter & Gamble's Gillette razor and blade brand is shaving away traditional marketing by using the iPhone as a means of communicating with its audience of male consumers. Gillette has launched "uArt ...