Are you a makeup newbie or do you want to add more makeup products to your collection? Sephora has a few trending makeup ...

As a makeup artist, I've tried what feels like an endless number of makeup and skincare items. Here are nine products at Sephora that cost less than $25 and deliver impressive results.

The global beauty retailer's North America CEO shares what Sephora looks for in upstart brands—and how founders can prime themselves for success.

To help get your winter skin care regimen off to a good start, I rounded up the best Sephora skin care deals, including finds from today’s spotlighted brands, Belif and Fresh, as well as some ...

this sale can be a great opportunity to stock up on last-minute stocking stuffers or replenish your makeup for the new year. Members of Sephora’s free Beauty Insider program typically get free ...

To start off the experience, the chatbot gives an introduction by explaining how users can get makeup tips ... users do not need to type the answers themselves. Sephora prompts specific responses ...

As soon as customers enroll, they’re automatically in the Insider tier, according to Sephora’s website. Once they spend $350 between January 1st -December 31st, they move up to the VIB tier. If ...

You know that hydrating serum you’ve been tilting and scraping to get ... your makeup brushes? No judgement here, but we’re here to let you in on a little secret to help: Sephora is having ...