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Legally, they can’t be called ‘uggs’ outside of Australia
By Alexandra SherlockAustralian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand.There has been a long-running battle over the ...
Australian ugg-boot maker forced to rebrand after trademark battle with American rival
Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a multibillion-dollar company." ...