We are already making plans to use it in this sweet Chex mix for an extra punch of fruity flavor. General Mills might be well known for it's staple brands like Cheerios and Chex, but the company ...

General Mills? Cheerios brand is leveraging SMS to help drive mobile donations for its Spoonfuls of Stories program. The SMS donations are being rolled to encourage users to donate to the organization ...

General Mills slashed its annual profit forecast on Wednesday as the Cheerios cereal maker ramps up promotions to attract cost-conscious consumers, sending shares down about 3%. General Mills cuts ...