Gatorade has responded by branching out with new products: Gatorade Zero Sugar, tablets with vitamin C and zinc for immune support, a Pedialyte lookalike called Gatorlyte, a caffeinated spinoff ...

Gatorade is the go-to electrolyte drink that's fueled athletes for decades. How often should you actually drink it?

In line with the company’s wider strategy to focus its innovation pipeline on products that meet nutrition and dietary preferences, PepsiCo will continue to elevate its focus on positive choices in ...

Gatorade now has many different beverage lines, including the original, Flow, Fierce, Frost, G Organic, G2 (with half the sugar), and Zero (no sugar ... on all other products there.

Gatorade Zero's launch campaign marketing objective was to ... improve their skills within a sport and a zero-sugar sports drink supported those goals, which shaped our campaign brief insight.