The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look ...

It also includes social videos starring Powerade's college ambassadors: University of Connecticut (UConn) forward Alex ...

The spot ends with the brand’s value proposition: a claim that, after a 2023 reformulation, Powerade now boasts 50% more electrolytes compared to Gatorade’s Thirst Quencher product. While Powerade ...

With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge ...