The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look ...

For decades we’ve chugged Gatorade and other sports drinks when sweaty or hungover (or both) in an effort to “replenish” our ...

With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge ...

The spot ends with the brand’s value proposition: a claim that, after a 2023 reformulation, Powerade now boasts 50% more electrolytes compared to Gatorade’s Thirst Quencher product. While Powerade ...

Gatorade's latest ad for the NCAA Tournament featuring college basketball stars Cooper Flagg, JuJu Watkins and Paige Bueckers is already being acclaimed online as epic and inspiring. The trio are all ...

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“Gatorade has fueled me throughout the highs ... LSU basketball star Flau’jae Johnson has teamed up with Powerade to release her new single "What It Takes" as the dedicated theme song for ...

The spot ends with the brand’s value proposition: a claim that, after a 2023 reformulation, Powerade now boasts 50% more electrolytes compared to Gatorade’s Thirst Quencher product.