Christa Bösch and Cosima Gadient's independent label, which has garnered a cult-like following since its 2016 debut, reinterpreted the G-Star Elwood: the first pair of jeans to be created using ...

dramatic lighting and 200 pairs of the brand's signature Elwood jeans. The installation was intended to not only showcases G-Star's unorthodox past but also present the next steps towards the future.