It comes in 50 shades and is the velvety-est full coverage foundation I’ve come across. It did take me a few layers to get to completely masking all my imperfections, but that’s what I love ...

I f you’re looking to spice up your usual makeup routine, TikTok is the place to look for all the hottest beauty trends.

For any beauty lover, one of the most annoying issues to deal with is spending hundreds of dollars on makeup a year and ...

From dewy skin tints to multi-tasking primers, there's an abundance of low-maintenance and lightweight options out there - for when you want to forgo the best waterproof foundations and other ...

Discover the hottest makeup trends of 2025—whether you love a natural, dewy look or a bold, glamorous transformation.

Skin tints don't typically offer long-lasting coverage, but our beauty and wellness editor Laura Mulley has found a new one that offers a lightweight look and longevity ...

While full coverage, the formula is still lightweight, according to makeup artist Anabelle LaGuardia. It comes in a wide range of 24 shades. E.l.f.’s Camo CC Cream is less than a third of the IT ...

You can apply with a damp makeup sponge for natural coverage or a brush for those who need more coverage.” However, Lobell warns that this technique doesn’t always work. If you apply a heavier ...

Foundation is a key makeup product used to create an even skin tone and smooth texture. It helps to conceal imperfections, ...

Choosing the right foundation helps you achieve a smooth, glowing finish that lasts all day while keeping your skin nourished ...