Frito-Lay's quest to capture consumers' imagination with a big swing on linear TV breaks many of the top rules of modern marketing. In the streaming era, marketers have made bigger use of ad ...

Ram Krishnan, vice president of marketing at Frito-Lay told USA Today that it "opens a world of possibilities that we haven't ...

Frito-Lay and Colgate are bringing a revamped spin to SMS-based ... said Camille Kennedy, senior director of marketing at Snipp Interactive, Toronto. ?In the bid to attract participants, value-added ...

Frito-Lay began as two separate companies in the early 1930s that merged in 1961 to form Frito-Lay. It became a subsidiary of PepsiCo in 1965. There are 1,100 snack foods produced under the Frito ...

Frito-Lay shared that a limited number of its 13 oz. bags of Lay’s Classic Potato Chips contain undeclared milk Kimberlee Speakman is a digital writer at PEOPLE. She has been working at PEOPLE ...

She was president of PepsiCo Foods Canada, now will lead Quaker Foods and Frito-Lay, representing more than $21 billion in net revenue.

Frito Lay makes the most popular chips in the snack aisle- including Lay's, Cheetos, Doritos, Fritos (of course), Tostitos, ...

The Frito-Lay subsidiary in Mexico called Sabritas is now using a 2D bar code on a special Halloween version of Cheetos packages to engage consumers. The code is placed on the Cheetos package and ...

Companies such as Gillette, Frito-Lay and Coca-Cola have succeeded in ... In fact, you're likely to grow to the extent that you master marketing, and no more A marketing campaign isn't something ...

Belizean farmers concluded their visit to a farm owned by Cesar Jordan in Petén, Guatemala, that is producing white potatoes.