My cats have been eating Friskies since they were a month old. Suddenly, after 12 years, one by one, they have been vomiting all of their food for days on end. It was after a $800 vet visit, lab ...

Wellness Natural Pet Food and Friskies are each tapping pet enthusiasts on social media to promote new lines, with Friskies' corporate social responsibility angle gaining the upper paw. Friskies is ...

This case study describes a campaign by Nestle, the food and beverage company, to promote its Friskies pet food brand in Poland, largely through social media. The aim of the campaign was to involve ...