Don't be fooled by the flashy ads and catchy marketing of Dollar Shave Club; their promises don't match up with reality. I purchased their six shaver heads for $30.00, expecting a good deal ...
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For Dollar Shave Club, a more integrated approach to data-driven marketing ... the company’s data platform that stores customer event data, for free and forever. “You're only as good as what you do ...
That was Dollar Shave Club CEO Larry E Bodner’s scathing assessment of its short-lived stint as part of the FMCG giant’s portfolio. Unilever dropped $1bn to acquire the direct-to-consumer (DTC ...