The Olfactory Foundation " article on our blog page. Stay informed with expert tips and insights from Pairfum London.

Luckily we spritzed and whiffed several new scents to find the seven best new florals, gourmands and even a second-skin scent ...

Fragrance plays a powerful role in human interactions, influencing emotions, memories, and even attraction. The right perfume ...

Upping your fragrance game has never been so easy as six members of Team Cosmo put some of the most-hyped hair scents to the Beauty Lab test. Are they more fad or fab? Let’s reveal ...

We got the scoop on all of spring 2025's biggest fragrance trends from three perfume experts. Read on for what they shared.

A handful of new, captivating men's fragrances by names like Dior and Hermès offer a stronger take on category leads. Here's ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From 'Arabian Nights' to 'Midnight in Milan', candles by Glasshouse Fragrances transport you to luxurious destinations around ...

Minimal, gender-neutral, and quietly cool, Energetically New York blends sandalwood and cardamom for a warm, subtly spiced ...