Thankfully, many of the best 2025 perfume trends have a long-lasting appeal that can supersede the virality of TikTok.

Making your perfume last all day isn’t just about how much you apply or put but about using the proper techniques.

Although that person's perfume may have been all too obvious ... that aren't obvious because of a less aromatic smell. Fragrance-free products may have a "masking" fragrance added to cover up ...

Fragrance-free skincare is becoming a bigger area in the skincare market, but why should you add these products to your routine? Here, a consultant dermatologist explains all. Fragrance-free skincare.