This summer, Viva Premium is revisiting the best and biggest stories of the year. This article was originally published in March. Selecting the right foundation for you is no mean feat. There are ...

Makeup brands have been praised in recent years for extending their foundation ranges. We used to have maybe 20 or 25 shades ...

The Positioning Statement is the simple and succinct short-form version of the Foundation. Get the Essentials Toolkit All the Carnegie Mellon University brand necessities in one convenient package.

A popular beer brand has made a humiliating decision after it sparked backlash over one of its campaigns.

The Indian beauty market has strong offerings in eye makeup and lip products, but lacks in base products like primers and foundations. There is a need ...

Our mission is to restore the Earth’s essential forest and wetland ecosystems. We envision the Earth in balance — its original vitality and natural abundance available to all, for generations to come.

A brand is a person’s collective experiences of an organization with a certain name. Everything someone remembers from communications, advertising, personal interactions and what other people say is ...