According to a bulletin sent to dealers seen by Cars Direct, Ford will pay its partners up to $22,500 to order new F-150 Lightning electric trucks from its Retail Replenishment Ce

Ford is incentivizing dealers to move its F-150 Lightning electric trucks. Through a new pilot program, dealers can earn up to $22,500.

With 22,807 units sold in the first nine months of the year, up by 86% from last year, Ford has been selling the F-150 Lightning well. However, the Blue Oval marque is hard-pressed to move more of its electric trucks by offering huge incentives to dealers – deals that can potentially affect its pricing and make it more attractive to EV buyers.

Dealers can make $22,500 by ordering 15 F-150 Lightnings from regional EV distribution centers designed to reduce carrying costs and give customers quicker access to more inventory.

Ford dealerships across the US could receive up to $22,500 in bonuses for 2024 F-150 Lightning models they order from one of the carmaker’s Rapid Replenishment Centers (RRP). These centers serve as regional distribution facilities and allow dealers to stock fewer EVs in their showrooms.

Granted, legacy automaker Ford ($F) has had a rough go of things with its electric vehicle aspirations, but a new plan targeting dealerships may