More than a dozen former Frito-Lay employees, as well as the company itself, told the outlet that Montañez wasn't behind the development of the Flamin' Hot flavor. "We do not credit the creation ...

There's just one problem: Montañez didn't invent Flamin' Hot Cheetos, according to interviews with more than a dozen former Frito-Lay employees, the archival record and Frito-Lay itself.

For the second straight year, Frito-Lay opened a pop-up restaurant. The Flamin’ Hot Spot in Los Angeles featured Flamin’ Hot Cheetos in every recipe for three days in September.

Flamin' Hot Cheetos inspired a film in 2023, a viral music video and foods that use it as an ingredient, among others. And they're a cultural icon for Latinos, according to reports. So is the ...

and Lay's Kettle Cooked Flamin' Hot. In... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal ...

PepsiCo's Frito-Lay Brand Teams With LeBron James For Marketing Campaign PepsiCo Changes Tune, Now Defends Ex-Janitor's Flamin' Hot Cheetos Creation Claim Who Invented Flamin' Hot Cheetos?