The fitness coach’s recent viral video is part of a broader landscape of male lifestyle content that promotes hustle culture and extreme discipline. Implicit in this social media genre, some critics and observers say,

Influencer Ashton Hall might have the morning routine to beat all morning routines. In his viral social media videos — some of which have garnered over 100 million views — Hall shares his full morning routine,

Mouth tape, banana peels, and several bottles of Saratoga water, all before 9:30 a.m.