The term "whisky" is key here. The non-whisky Fireball is a malt-based beverage with added flavor to imitate whisky, ...
FMB includes everything from Mike's Hard Lemonade to Fireball Cinnamon (which isn't actually whiskey). Malt liquor has more similarities to beer since it uses malt alcohol that has retained ...
Fireball Whisky sales are soaring, and the liquor is becoming a threat to more established brands. In 2011, Fireball sold $1.9 million worth of whiskey in gas stations, convenience stores ...