When Rihanna dropped her Fenty Beauty line last year ... Huda Kattan has also infused her foundation range with plenty of personality (shades have mouth-watering names like ‘Milkshake ...

“I wanted everyone to feel included.” Thanks to this purposeful inclusivity, the black and brown shades of Fenty Beauty foundation are flying off the shelves – putting paid to the outdated ...

From music superstar to beauty mogul, Rihanna with Fenty Beauty has revolutionized the cosmetics industry. Through a 50-50 ...

Fenty introduced its first collection last fall—including a much-hyped foundation dubbed Pro Filt’r that comes in 40 diverse shades—with the aim of catering to all women, regardless of skin ...

The launch of Fenty Beauty by Rihanna in 2017, with 40 foundation shades, revolutionized the industry in what has been dubbed the “Fenty effect,” and brands now compete to show greater skin ...

Fenty Beauty’s marketing strategy has been instrumental in its success and its key tactics had a major impact on the beauty ...

Getty Images Rihanna said: "So you want people to appreciate the product and not feel like: 'Oh that's cute, but it only looks good on her'" Fenty foundation is now offered in 50 shades and has ...

featuring all your favorite shades plus new hues, and display them in style with the included keepsake tray for a flawless holiday look. Yes, Fenty Beauty frequently offers sales throughout the ...