Fender has launched a series of 70th Anniversary models for 2024 that range from the American Vintage II 1954 Stratocaster in two-color sunburst to the latest Ultra Stratocaster HSS, in an ...

"With the work and heart that went into creating the American Ultra II series, there's a lot of soul in these guitars." ...

Strats, Teles, Meteoras and a trio of bass guitars all get the “sports car” treatment as Fender looks to its sister firms to ...

and the 70th Anniversary American Ultra Stratocaster HSS with a sparkling Amethyst finish. While the new editions don’t break any fresh ground in terms of design – that would be too sacrilegious – ...

The American Ultra II series features all-new pickups, compound radius fingerboards, premium components, fresh finishes and ...

Few at the time would have thought that the Fender Stratocaster would ... Colour has always been important when players settle on their favourite Stratocaster. Dave Gilmour of Pink Floyd plays ...

Fender is continuing a revamp of its iconic guitars with new versions of its legendary made-in-Mexico instruments. The Standard Series is being replaced by the Players Series. The guitars cover ...

The Debut of American Ultra II Represents the Pinnacle of Modern Guitar Innovation, Featuring the Best in Performance, Craftsmanship and Design At a time when projections indicate the electric ...

Fender has lifted the curtain on its all-new American Ultra II family of electric guitars and bass guitars, which the firm has badged “the most advanced guitar series in the brand’s history”.

The Stratocaster’s most significant innovation was its vibrato system, which allowed players ... a series of budget guitars that still exist today. After leaving the company, Fender continued ...

Narrator: In the span of over 70 years, Fender has become a household name to musicians all around the world. Here's how they make their iconic electric guitars ... through a series of critical ...

Fender Musical Instruments Corporation (FMIC) today continues its industry-defining innovation, launching the next iteration of the coveted American Ultra series—Fender's most advanced series of ...