There's its pan pizza, the city's rich, chocolatey, and creamy bumpy cake, and of course Faygo soda. There are few pop that have such deep ties to a single city and state. While Faygo may not be ...

The Faygo Call It Pop campaign similarly relies on engagement. “We saw that people were already having a conversation on social about pop vs. soda, and had been for years,” says Cook. “It was a ...