If you’re “fancy like Applebee’s on a date night,” as country singer Walker Hayes so eloquently put it, you won’t want to miss the latest announcement from the world’s largest casual ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Casual dining restaurant chain Applebee's tuned in to good vibes and virality to seize consumer attention and revitalise its relevance in the US. In 2021, consumer sentiment around casual dining ...