Coca-Cola is entering the premium milk market with its rollout of Fairlife milk. The milk brand is said to have more protein, more minerals, and less sugar in it. Fairlife is in a few test markets ...

Premium milk brand Fairlife is tapping into The Onion ... a theme likely to attract the young audience prior to the new brand, Yup!, launch. ?Yup!'s target is 16-20, so social media is critical to ...

Coca-Cola has launched a new kind of milk nationwide that costs twice the price of regular milk. The beverage, called Fairlife, doesn't contain lactose and it has 50% more protein, 30% more ...

Coca-Cola is launching a new kind of milk nationwide that the company says will "rain money." The product is called Fairlife and it will sell for twice the price of regular milk when it hits store ...