These longtime friends became business partners in the late 1980s before officially launching FUBU clothing in ‘92. It took a few years for them to get the brand off of the ground, but through ...

FUBU founders Daymond John ... “When we were coming up and we were doing clothing, hip-hop was very homophobic,” John said on the show, as reported by Revolt. “And prior to us coming ...

John and his mother would sew some of FUBU’s first clothing items in her living room. So, I joined up with a couple of my friends and we [started our company]. We said we really want to be ...

Perrin Jr. joined with Daymond John, J. Alexander Martin and Carl Brown to launch what would become the foundational urban fashion brand FUBU, leaving an indelible mark on hip hop culture and ...

The company name FUBU stands for "For Us, By Us." Support from entertainer LL Cool J helped the brand gain early momentum. The clothing line expanded from basic tie-top hats to include hockey ...