This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...

Of more than a dozen flavors that stood out on gas station and grocery store shelves, even amongst competitors like Extra ... famous chewing gum promotes links to other brands.

Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness, purporting that mastication can silence anxious thoughts, improve focus or boost confidence.

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...