Eton Shirts, a Swedish consumer durables company, increased its reach to customers and sales in the US by selling a shirt that fluctuates with market prices. In a global recession, premium men’s shirt ...

While your bags may not be recovered, Eton, the historic Swedish menswear fashion brand, has decided to put together an initiative to ease the frustration of lost luggage and the accompanying ...

The heritage menswear brand that is best known for its dress shirts and neckwear has named Sebastian Dollinger, the former creative director of Eton, to oversee the design of its collection.