‘The Phoenix Service’ is a free lifetime travel insurance for a wardrobe staple – Eton’s ‘White Signature Twill Shirt’ – ensuring that should your bag go missing, your Eton shirt will be replaced.

Of late, Frantzén has collaborated with another Swedish marker of quality, Eton Shirts, to create the perfect custom-made garment. Established in 1928, Eton Shirts has since become celebrated for ...

Eton Shirts, a Swedish consumer durables company, increased its reach to customers and sales in the US by selling a shirt that fluctuates with market prices. In a global recession, premium men’s shirt ...

These days, the pool of options is deep and vast when it comes to deciding which white-shirt brand to fall on – but one we’ve looked towards in recent years has been Eton, the Swedish luxury ...

Now, the brand is being rebranded with a new creative director. The Robert Talbott relaunch tapped former Eton shirts Creative Director Sebastian Dollinger to take the company forward. CEO of ...