Gum pain is one such ailment that causes extreme, frustrating sensitivity—but it can also be relatively easily healed without ...

In February 2019, Pronamel launched its most advanced formulation yet: Intensive Enamel Repair toothpaste. Pronamel is the specialty brand that protects tooth enamel from acid erosion, while Pronamel ...

For all the cool regenerative tricks the human body can do, it’s kind of weird that we only have one shot at tooth enamel with no way to get it back. That may be about to change, as researchers ...

Compete against established giants and scrappy upstarts to launch a new, novel toothpaste. We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and ...

Avoid toothpaste with ingredients like activated charcoal, which can damage enamel. Shopping for toothpaste can be overwhelming with the wide range of products to choose from. To start ...