When examining the ingredients, both supplements feature high-dose vitamin C, each containing 1000 milligrams per serving.

Emergen-C is a dietary supplement that contains a high dose of vitamin C and other nutrients that may help prevent or shorten the common cold. Evidence suggests that vitamin C may be beneficial ...

How much vitamin C should you take? Ingesting large doses of a vitamin C supplement or a cold-fighting product like Emergen-C, however, may cause more serious effects. "The same effects from ...

Describe the marketing challenge. In 2012, Pfizer Consumer Healthcare acquired the Emergen-C brand. In two short years, the company aggressively grew the brand driven by the 2013/2014 campaign, Making ...