Thanks to Zendaya, the untraditional diamond setting—almost impossible to find until about five years ago—is having its time to shine.
Like so many other innovations in jewelry design, the east-west setting can be traced back to the Art Deco period, the years between the wars when experimentation was encouraged and pursued.
On closer inspection, it seems that the ring is by the London jeweller and A-list favourite Jessica McCormack and is a cushion-cut east-west set ring, tapping into one of the most popular rising ...
The east-west orientation also symbolizes “equal partnership and commitment,” Julia Briggs Parsons, founder and CEO of luxury jewelry brand Incredible Rising, says. Jewelry content creator and ...
Jared Jewelers’ vice president of merchandising, Ann Grimmett, said, “The ring Zendaya wore appears to be a 5-carat old mine cut, set east-west in grey or black gold on a yellow gold shank.
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