Bleach is a popular ingredient used to lighten hair, but it's not the only option. Here, three celebrity colorists explain ...

Yet 48 per cent of the UK population has brown hair and needs a product that will transform their colour without the use of bleach. This range addresses ... ensure longevity of colour and there is ...

Adds shine and enhances your natural colour without harsh chemicals. Permanent dye: This lasts until your hair grows out. Ideal for covering greys or making a dramatic colour change. Bleach or ...