‘No Bleach London’ is a range of seven box dyes that create permanent colour changes with absolutely no bleach whatsoever, thus minimising the damage to your hair without forgoing vibrancy ... colour ...

However, there are things that can be done like knowing how to protect hair when bleaching, that can help minimize any damage... The truth is a big part of going blonde without really damaging ... add ...

to help blends greys – without permanently dyeing them. It’s the brand famous for putting pastel hair on the map – if you want wash-in, wash-out, East London colour, Bleach is the way to go.