Duracell has changed hands a few times, but today, it's owned by Berkshire Hathaway — the same conglomerate behind Dairy ...

Life test measures how a battery endures repeated charge-and-discharge cycles at hot-climate engine-compartment temperatures. The more cycles endured while maintaining a higher voltage, the higher ...

How long a battery can power a car if the charging system fails. A higher score reduces the risk of failure if accessories are left on. A higher score means more reliable cold starts. This test ...

"The average price in our latest car battery ratings is $170, with one model costing more than $350. Taking the time to ...

Remember Duracell’s PowerCheck? The idea was that a strip built into the battery would show if the battery was good or not. Sure, you could always get a meter or a dedicated battery tester ...

He started with a pair of "blockbuster" brands – Duracell and Energizer ... to keep your kid's new race car running or to refresh your flashlight's battery life, you'll save more by going ...

Duracell has highlighted “bitter truths” in a new out-of-home campaign that features its innovative safety feature, coating its lithium coin batteries with a distasteful substance to prevent children ...