Duracell has changed hands a few times, but today, it's owned by Berkshire Hathaway — the same conglomerate behind Dairy ...

How long a battery can power a car if the charging system fails. A higher score reduces the risk of failure if accessories are left on. A higher score means more reliable cold starts. This test ...

How long a battery can power a car if the charging system fails. A higher score reduces the risk of failure if accessories are left on. The Duracell 51R is part of the Car Batteries test program ...

Remember Duracell’s PowerCheck? The idea was that a strip built into the battery would show if the battery was good or not. Sure, you could always get a meter or a dedicated battery tester ...

Car batteries play an essential role in each vehicle, providing the power required to start the engine and maintain its flawless functionality. However, there’s a considerable difference in car ...

Duracell has highlighted “bitter truths” in a new out-of-home campaign that features its innovative safety feature, coating its lithium coin batteries with a distasteful substance to prevent children ...