It isn’t surprising that the idea for Dude Wipes—toilet wipes for men—came from a bunch of buddies sharing their first apartment. Any doubters would see the social-media posts laced with ...

In most cases, I'd say a race to the bottom is a bad idea, but in Sean Riley's case, as CEO at the helm of the $150 million DUDE Wipes brand, I'm not referring to a pricing war, so he's right on ...