And that might be the best takeaway from Yahoo’s DSP renaissance: in a marketing universe brimming with buzzwords, maybe the ...

Simpli.fi has announced AI-powered programmatic advertising tools that the demand-side platform (DSP) will make available ... The other tool, Media Planner, supports planning.

Amazon holds a leading position in the growing retail media space due in large part to its ability to meet consumers across the purchase journey. Amazon DSP’s revamped user experience looks to ...